For many brands, selling to small independent retailers presents a unique challenge. Often, these retailers do not have the software to support their supply chains activities, such as managing inventory, product mix, and replenishment. These processes are typically manual and error-prone, and result in frequent occurrences of stock-outs, product returns and lost sales opportunities. Dealing with these challenges burden a sales organization, which often spends excessive time addressing these challenges, leading to productivity issues.
Don’t let your smallest clients create a drag on your sales and internal processes. Connect your distributors, sales representatives, customers stores and point-of-sales with digital solutions in the same manner you normally support your largest customers.